Jordan Ferney Soho Loft Tour: Movin’ on Out
I finally achieved a life dream: a SoHo loft for my family to live in. Then after staying there just eight months, we moved back
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I’ve always believed your home tells the story of where you are in life, and sometimes that story takes some pretty unexpected turns. This is where I share the spaces I’ve lived in, the design decisions I’ve agonized over, and the honest truth about what happens when you finally get your dream apartment and then decide to leave it eight months later.
Our SoHo loft is the one that gets the most questions. I’d wanted a loft in SoHo for as long as I could remember, it was one of those life dreams that felt almost too ambitious to say out loud. And then it actually happened. We found the space, we moved in, and for a while it was everything I’d pictured. The high ceilings, the light, the feeling of living in the middle of one of the most iconic neighborhoods in New York.
But here’s the thing about dream homes that nobody tells you: sometimes the dream and the reality don’t quite line up. After eight months, we made the decision to move back into a rental. It wasn’t dramatic or devastating, it was just honest. The loft was beautiful, but it wasn’t the right fit for our family at that stage of life, and I’d rather be real about that than pretend everything was perfect.
This category is where I get into all of it, the design details, the before and after moments, the lessons learned from each space we’ve called home. From our Color Factory era to the SoHo chapter and beyond, these posts are for anyone who’s curious about interior design, New York City apartment living, loft tours, or just wants to see how other people navigate the messy, beautiful process of making a house feel like home. Fair warning: I have a lot of opinions about living rooms.